Bella Salon and Massage- Branding Guide
Bella Salon and Massage lacked consistency in their social media branding, physical branding, and overall aesthetic. They sought a solution to ensure that their brand remained consistent across all platforms and spaces. We were able to create a brand guide followed by the salon and its stylists across social media and individual pricing menus. Additionally, they faced the challenge of accommodating different preferences for business card sizes, some wanting the traditional size, sone wanting square. Using Adobe Illustrator, I adjusted the business cards to meet the standard sizes of 3.5”x2” and 2”x2”, ensuring uniformity in their professional appearance.
Services menu
To begin our owned campaign, we wanted to start with a reintroduction of the stylists. The goal of this post was to showcase the women who make this business run, highlight their talents, and make sure to mention trending techniques and services to reach new clients looking for a change in their look. To maximize who we will be exposed to, we collaborated with a local photographer. By doing this, ElCrow can repost on his page, sharing our page with his followers.
Instagram carousel, Photos by Elcrow Photography
Meet Your Stylists
In order to stay relevant, but not clutter our feed, started utilizing Instagram stories and highlights. For example, each month, we would post our mood board with images found online featuring hair and beauty trends, adding each one to our mood boards highlights. Also, each stylist was given the password, and takes turns answering customer questions, featuring the best ones or most frequent ones, showing they are knowledgable and caring.
Instagram Stories
When deciding which posts to promote, we wanted to focus on ones that encourage the user to take action. The first post promotes self care and shows the audience that Bella is the place to go. The second post gives more incentive, offering a discount on the products used in the salon and during many appointments.